Following is a guest post from Matt Carlson, CEO of Sunnovations.

I just returned from the ASES National Solar Conference in Raleigh, North Carolina, where I was struck by the rise of community purchasing models for both solar hot water and solar electric.

The most powerful referral that any company or product can receive is from friends, neighbors or family of a happy customer.  This is particularly important for technologies in the beginning stages of the adoption curve like solar hot water and solar PV.

I attended a forum at ASES  that demonstrated how motivated local homeowners have banded together to educate themselves and their neighbors about solar technology, help streamline the acquisition process and significantly reduce the up-front cost of putting solar hot water or PV in their home.  If solar is going to get off the ground in the US, the community-led approaches I heard discussed hold as much promise for dissemination of useful, trusted information as any top-down model.

The Washington, DC metropolitan area – home to  Sunnovations – is fortunate to have a number of such community-driven programs.   Northern Virginia is the base of  Arlington’s Solar Raisers solar hot water and the District of Columbia boasts ten neighborhood solar co-ops, led by the Mt Pleasant Solar Co-op.

Two of the more sophisticated programs highlighted at ASES were Solarize Seattle and the Sunshares program in San Jose, CA.  The forum made me realize how widespread and well organized the community solar movement is. Both Solarize Seattle and Sunshares have published detailed “how-to” manuals to help other communities to organize their own co-ops.

Other solar co-op programs around the country include Co-op Power in Massachusetts and Plymouth (NH) Area Renewable Energy Initiative.

While I retain hope and continue to work towards this end, it is apparent that our national leaders are proving not up to the task of formulating a coherent national energy policy.  If we are to get renewables past the point of being niche technologies and dispel the many canards out there, then grassroots efforts like these deserve all of the attention and support we can give them.

—–

Sunnovations is a cleantech client of 4GreenPs.

If there’s one mantra I repeat over and over, it’s “Don’t preach to the deep green choir.”

They’re already doing their bit for the environment. The challenge for marketers of energy efficient technologies is to reach the masses.

Check out my opinion piece in Comm Pro News — and please let me know what you think!

– Lynn

Completing the trio of postings recapping the Washington Post’s Future of Food Conference…

Putting the Earth at the center (again): Wendell Berry claimed, “Our fundamental problem is destruction – nature versus human interest.”  As Prince Charles pointed out, soil is being washed away 10x faster than nature can replace it.  We must increase fertility of the soil first and foremost because, “Our capital depends on the health of nature’s capital.”

Wes Jackson, President of The Land Institute, believes human cleverness has been inadequate when it comes to “outwitting” nature.  Rather, we need to mimic it – with mixtures of perennials, bringing the process of the wild to the farm, and adopting the ecosystem as a conceptual tool.  We’ve learned by now that nature can’t be ignored or abused without some consequences.

Prince Charles also brought up water usage: 1 lb of industrially produced beef requires 2,000 gallons of water.  That ratio seems just a bit out of whack, no?  Current conventional agriculture techniques are favored, creating negative externalities (a topic on which Jeffrey Hollender has opined).  Farm subsidies and the costs of damage to nature are not factored into pricing.

Viewing the issue of sustainable food through a wider lens: Various panelists urged the audience to think of sustainable food within a larger lifestyle and worldly context, and Prince Charles’ speech echoed this idea of interconnectedness.

One example: Lucas Benitez, Co-Founder of the Coalition of Immokalee Workers, insisted that “human rights are primordial,” so they are part of sustainability, too.  Organizational consolidation and purchasing power at the high levels trickles down to lower consumer prices, and therefore, a lower wage to workers.  A UC-Davis Study determined that increasing the wage for agricultural workers by 40% would only mean a $16 annual increase in each consumer’s annual spending.  Like Big Green Purse says, consumers can change the market.

Despite the dire situation in which we find ourselves, Wendell Berry was incredibly eloquent and offered several no-nonsense, rational strategies to get back on track.

Hope for “The Future of Food”:

• Don’t “move on”; instead, stay put!
• Learn the sources and costs of economic lives
• Abandon the delusion that damages from the industry will be fixed by more industry
• Abandon the notion that we’re too good to clean up our own messes
• Don’t work or think on global scale; rather, do what is proper to your abilities, and don’t break what you can’t fix
• Create locally adapted economies based on local sunlight, local intelligence and local work

I agree with Mr. Berry: if we can invent the nuclear bomb and go to the moon, we can solve the issues of hunger.

– Adrienne Weil

Continuing from yesterday’s initial post on the Washington Post’s Future of Food Conference…stay tuned for the third and final post tomorrow!

Policy’s role in sustainable food: Tom Vilsack was a surprise guest in the afternoon, and not surprisingly, people were chomping at the bit to ask him questions.  One particularly tense – but important – moment was when Laurie David questioned why if 80% of the antibiotics in our country go into animals, the government can’t step in to do something about it.  Vilsack insisted that policies exist to ensure the “judicious” use of antibiotics, but neither David nor the majority of the crowd seemed to buy it.

Vilsack remarked that President Obama’s first directive to him was, “Make sure the children are well fed.”  With 32 million meals provided across schools in the country, the government does have a role to play.  Many times, school meals are the only meals children from lower-income families will eat.  Vilsack commented on programs such as “Know your farmer, know your food”, policies that provide crop insurance to those who supply what lands on our tables, the government’s encouragement of food hubs and mobile slaughter houses, and the importance of promoting our exports.  Bethesda Green incubator company BKind would have liked to have heard Vilsack’s belief that school vending machines need makeovers with healthy options.  Vilsack closed by saying SNAP isn’t about assistance – it’s about nutrition.  Ninety percent of SNAP recipients are not getting cash welfare; rather, they are senior citizens, kids, and single working parents.

A dire situation with our nation’s children: The nation’s children are a vulnerable population with worrisome statistics.  To highlight a few: 17M kids live in food insecure homes; 17% of kids are obese; and 1 in 3 before the age of 5 is overweight or obese.  Such statistics mean that children are presenting with chronic diseases earlier in life and suffering from poor mental health.

Cmdr. Heidi Michels Blanck, Division Chief at the CDC, had one simple suggestion: provide water as a main beverage.  However, even that is a challenge.  Only half of US childcare centers have access to water for their children; that’s reprehensible in this country.

While Susan Crockett, VP and Senior Technology Officer, Health and Nutrition, from General Mills got a bit of flack from other panelists, she had one point I found compelling.  Everything the conference centered on essentially was preaching to the choir; General Mills is focusing on the 80% of those who aren’t choosing or must have healthy foods.  Its current strategy is “stealth health” – reducing sugar a gram at a time to recalibrate consumer palates so consumers don’t add additional sugar to their cereals or leave the category all together.  Sure, it’d be great if everyone chose healthy cereals – but they don’t.  So at least General Mills is doing something.

Next up: Part III:  The Bigger Picture and Words of Encouragement

–Adrienne Weil

A guest post from 4GreenPs’ wonderful intern, Adrienne Weil, soon to graduate with her MBA from Georgetown’s McDonough School of Business.

Five years ago in DC, you would have been hard-pressed to find an entire conference devoted to “The Future of Food.”   Thankfully, times have changed.  DC truly is one of the most appropriate places for such an exchange of ideas.  We’re a burgeoning foodie town, and crucial policy decisions occur down the street.   Hundreds gathered in Georgetown’s Gaston Hall on May 4 for a day of panels focused on ordinary people, the future of agriculture, health and nutrition and international food.

Oh yeah, and The Prince of Wales, Wendell Berry and Tom Vilsack were there, among others.  No big deal or anything.

Throughout the day, several themes emerged:

The importance of improving access to healthy, fresh food: As Eric Schlosser, author of Fast Food Nation, opened the first panel, he said, “the wealthy will always eat well,” but every person deserves access to healthy, affordable food.  With the real value minimum wage 40% lower than it was in 1968, people will do the best with what they have; unfortunately, that often means the “nutritional cocaine” of the drive-thru (Ronald Shaich, Founder and Executive Chairman of the Board, Panera Bread).

Robert Ross, President of the California Endowment, showed the cruel irony of California’s demographics.  California’s Central Valley – the “breadbasket of America” – includes 5,994 census block groups that are food deserts.  The most scientific determinant of how long we’ll live is our zip code.  Place matters when it comes to health.

“Re-localization”: Several panelists urged that re-localizing foods buffers against unpredictable world market prices and reinforces biodiversity and resilience.  Will Allen, Founder and CEO of Growing Power, pointed out, “Big ag hasn’t fed the world.”  Growing Power has composted 22M pounds for 1,500 urban farms in order to grow new soil.  We lose nutrients with distance, so he believes scaling up community farms is crucial – a la Applegate Farms, whose Founder and CEO was on a panel.

Angela Glover Blackwell, Founder and CEO of Policy Link, stated that only 8% of African-Americans in census tracts have access to supermarkets; there has been a disinvestment in low-income communities, the very places where fresh food is needed most.   However, there are glimmers of hope: a Brown ShopRite in Pennsylvania has helped rejuvenate the neighborhood.  It boasts a community room and hires formerly incarcerated individuals.

Next up: Part II: Food Policy and the Nation’s Children

– Adrienne Weil

Three years into Twitter now, and great things still happen. A few weeks ago, a sharp eyed tweeter caught my blog post about best practices for hiring interns in sustainable businesses.  The result? An invitation to our intern, Adrienne Weil, to blog about her experience working with 4GreenPs.

Check out the full interview, “Georgetown MBA student talks green marketing and creating her own internship.”

Below are a few of our favorite excerpts from the piece.

(And can you believe it, we still have openings in our own intern program! Accounting & Operations and Marketing Strategy.)

Q: How is internet marketing different for green enterprises than for any other business?

A: The basic principles are the same, but internet marketing for green enterprises is a specialized niche.  So, it’s very helpful to know all the players because there’s a huge range – from NGOs to activists to multinational corporations to the all-important consumer.  The green world is followed very closely, so one needs to be careful about promoting too much and veering into “greenwashing” or understating one’s successes as “greenblushing.”

Q: What’s the biggest takeaway you’ve experienced so far during this collaboration?

A: Entrepreneurs have to switch on a dime (e.g. to take advantage of a new business opportunity) and also have the foresight to see trends ahead of time and identify what people will need or want.  You’ve really got to have the passion and guts to run your own business.  It sounds exciting and glamorous to business school students who “dream of running their business” (and for some, it is!), but one also has to have the self-awareness to see if that’s really what one wants to do.

Q: If college and graduate students are interested in working with a small business like Lynn’s, what should their approach look like?

A: My advice is the following: 1) Pinpoint what you can bring to the business and what you’d like to gain from the experience, 2) identify whether you’d like to work with a small business from the ground up or work with one that is more established (your work will likely be quite different), and 3) request all the things you’d want at a larger organization – specific duties, deadlines, constructive feedback, etc. Be thoughtful, do your research and follow through on your commitments!

The full interview is available here.

“Not so long ago, social enterprise was relatively unheard of in corporate America or in business school. The two were as different as Birkenstocks and wingtips, and if they mingled at all, it was perhaps a goodwill gesture from the corporate side with a few zeroes at the end. But today, the two cultures are coming together in a union that has proved advantageous for both.”

– Melanie D.G. Kaplan, Georgetown Business Magazine, Spring 2010

And now, fueled by both a $1 million donation from the Bank of America Foundation to Georgetown’s new Global Social Enterprise Initiative and the strong leadership of Professor Bill Novelli, students will be better prepared to take their  business skills and infuse them with the latest thinking in best practices for social enterprises.

This story hits close to home for me for two reasons.

As a Georgetown MBA grad, I remember the days when “Beltway Bandit” consulting jobs were among the most sought after jobs for newly minted MBAs. Social enterprise wasn’t even a buzzword, it was an unknown.  Alternative energy? What was that?

Now, as a business owner, I’m fortunate to have a wonderful Georgetown MBA intern assisting with the development of 4GreenPs’ CSR offerings. Our intern, Adrienne Weil, was part of the initial student group that helped design Georgetown’s Global Social Enterprise Initiative. And yes, we’re very proud of her great work on this important social enterprise initiative!

Of course, Georgetown, with its Jesuit traditions, always had a strong foundation in business ethics and philanthropy. And the best corporate leaders have always given back to their communities. What’s different about today’s social enterprise movement is that it puts social good at the forefront of business planning, rather than just as a nice thing to do if business conditions permit.

The Georgetown Global Social Enterprise Institute will collaborate with organizations on campus, throughout Washington, and across the globe. It will develop best practices and advance research, teaching, outreach, and creative problem solving in the areas of global health and well-being, responsible investing, economic growth and financial security, clean-tech energy and environment, and international development. And through this partnership with Bank of America, it will hold an annual symposium to generate ideas for public policy and business practices to yield increased public-private partnerships, employment, and global economic stability.

Hoya Saxa!

Can’t get enough? Here’s some additional coverage of the Georgetown Global Social Enterprise Institute:

• “Does God Want You to Live More Sustainably?,” The Forbes CSR Blog, April 23rd, 2011.
• Network for Good Blog, “CSR is Dead! Long Live CSR!,” Kate Olsen, April 20th, 2011.
• The Social Bottom Line, April 8th, 2010.

By Lynn Anne Miller

Copyright 2011 4GreenPs

4GreenPs  connects green brands with mainstream consumers and helps mainstream brands go green with a full range of  CSR and sustainability communications services. Want to talk about how we can help you? Contact lynn at 4greenps dot com.

As spring approaches, and intern hiring season kicks into high gear, there’s a debate raging in companies throughout the U.S. To pay or not to pay – that is the question.

Unpaid internships – for college credit  – are a longstanding tradition in this country. But somewhere, somehow, the college credits disappeared from many internship agreements, and cold hard cash never took its place.

Businesses desperately trying to grow in these tough times have found a ready and willing crop of students and recent college grads, begging to work – unpaid.

And in the “sustainability sector,” it’s a perfect storm. The struggling “new green economy,” and a surge of interest among college students  in anything smacking of social enterprise, sustainability, green business, and corporate social responsibility led to a situation where it became commonplace for green businesses to openly advertise unpaid internships.  It was a win-win, or so we thought. I’ll admit, the first internship position I posted was unpaid as well.

Few of us thought anything of it. Demand was so great that some firms began charging for internships, or auctioning them off at charity events, as The Wall Street Journal reported.

But in February, the Public Relations Society of America took a stand on the issue, with the release of a Professional Standards Advisory on the Ethical Use of Interns.  The advisory recaps the Department of Labor’s six guidelines for determining whether an employer must pay interns for their work, provides examples of improper practices, and best practice recommendations.

Here’s a recap of US labor guidelines:
1. The internship, even though it includes actual operations of the employer’s facilities, is similar to that which would be given in an educational environment;
2. The internship is for the benefit of the intern.
3. The intern does not displace a regular employee, but works under the close supervision of existing staff;
4. The employer that provides the training derives no immediate advantage from the activities of the intern, and on occasion, its  operations may be impeded.
5. The intern is not necessarily entitled to a job at the conclusion of the internship.
6. The employer and the intern understand that the intern is not entitled to wages for the time spent in the internship.

Only if all six criteria are met can an internship at a for-profit company be classified as unpaid. Non-profit organizations are exempt from these rules, and most offer only unpaid internships.

Take a look at the “green biz” and “sustainable” internships advertised online and in your community.  I’ve been surprised by the number of “CSR” specialist agencies, big name green and sustainable conference brands, and other “green” businesses that are still advertising unpaid internships. Perhaps like me, they didn’t know any better.

But now you know. So tell me. Will you be paying your interns this summer? Or not?

– Lynn

(Read Part I, Top Sustainability & CSR Trends).

At the intersection of marketing and sustainability, the most exciting trends continue in the online space. Businesses are realizing that the online “green” community is growing, active and influential. And  2011 marketing trends surveys forecast increases in online investment.   What can we hope to see as a result?

II. Top Online / Social Media Marketing Trends for 2011:

1. Pharma in Social

Some may wonder why speculation that pharmaceutical companies will fully embrace social media this year should have any bearing on “green” brands.  Quite simply, it’s because of the analytical marketing heft that differentiates pharmaceutical marketing from most other consumer brand marketers. With years of R&D spending on the line, intense regulatory scrutiny, and just one shot at launching The Next Big Drug, pharmaceutical marketing is arguably the most sophisticated consumer marketing practice area. When Big Pharma dips its toes into social media this year, the pharmaceutical industry will bring its disciplined analyses and multi-million dollar launch budgets to bear – causing huge ripple effects for all social media practitioners, particularly in the area of measurement.  Any doubts that pharmaceutical marketers will embrace social? Take a look at the FDA’s seven twitter accounts.  And watch the rush to market when the FDA finally issues its long awaited social media guidance (expected later this quarter).

2. Rise of Customer Integration Into Social Media

For a set of tools that are supposed to be all about a “customer conversation,”  it’s amazing how much of social media is really just a roll of the dice…(or a click of the mouse).  The fact is, Big Brands have no idea if they’re inviting actual customers to their blogger events — or simply the loudest voices in the Blogosphere.

I raised this issue at the last Blogher Business conference, and received some interesting responses from Blogher’s panelists.  The integration of customer lists with Twitter addresses and blog URLs just isn’t there yet. And the privacy issues, as the panelists pointed out, are huge. What’s more, most PR pros (who continue to drive social media in the majority of organizations), are focused on their traditional quantitative incentives of bodies in a room  and “buzz,” rather than marketing-driven imperatives such as customer loyalty and customer relationship building.

Fortunately, there are some signs that the measurement firms are working on this issue – and of course, nimble brands will find a way to mine this data, manually if necessary.  But for now, questions about the value of “influencers” are growing louder.

After all, what would your business rather have? Loyal customers or loud influencers? Where’s the value?

3. An End to the Blogger – Brand Wars?  The Dawn of the Alpha Consumer.

It’s perhaps the worst kept secret in the social media space: the battle between consumer brands, their PR agencies, and the bloggers and other “influencers” they court.   Yet the same old story has repeated itself for years.  Brands want to grab some of that “free viral marketing Mom buzz” they’ve heard will rocket their sales. PR agencies want to sell access to said “Mom bloggers.” And the bloggers? They’re tired of “working for free” and “training PR agencies.”

The fact is, most of the top bloggers in niches like the green space are anything but traditional “stay-at-home Mom bloggers.” Some define themselves as businesswomen looking to make money online or professional bloggers, with a select few ranking among the top affiliate marketers on the web.   Others are trying to sell books. Many are freelance PR & marketing consultants themselves.   Still others hold down full time jobs. Hobbyists? There are some out there…but far fewer than one might imagine.   And true fans, advocates, and influencers?   For the most part, they’re far rarer than most “social media experts” would lead you to believe.  The real fans are customers (see #2 above).

I think it’s more appropriate to dust off the old “alpha consumer” term and apply it to Mom bloggers, as my colleague Maryann Conlin did in this excellent fall MediaPost piece: Social Media Moms are Really Alpha Consumers.

There’s a win-win in all this. Once consumer brands start treating professional Mom bloggers as the savvy Internet marketers, publicity agents, website owners, and SEO gurus they really are, the brands will get both the business and the buzz they desire.

4.  Metrics Gets Real: Bringing Back Qualitative Measures

There’s an old saying in the tech world I come from: Garbage In, Garbage Out.  Originally meant to  refer to the notion that poor data going into a computer results in poor data on the back-end, I apply it to today’s data-driven PR and social media world. With just the click of a mouse, any junior account executive can look like a genius, complete with in-depth statistical charts illustrating volume of ReTweets, Klout scores, Sentiment Analysis, and more….

But as I alluded to in #2, just who is doing all the RTing? Is it an affiliate marketer trying to get you to click on some links? A brand ambassador fulfilling her contractual obligations? Or some fan boys RTing what a social media influencer has to say?

There’s hope on the horizon. Just last week I learned of a major brand backtracking to check in with its former  brand ambassadors. Quantitative? Sexy? New? Perhaps not. But most definitely a worthwhile exercise.  After investing in a brand ambassador campaign a few years back, the brand completely lost track of its ambassadors. Why? Perhaps the PR agency changed. Maybe there was no compensation built into the program for maintaining ties. Who knows? But we can only imagine the lost opportunities – for both the brand and the bloggers.

But all businesses – and all strong brands – are built on deep, hopefully long lasting, emotional ties. And Customer Relationship Management – the qualitative kind – is a measurement metric that has been sorely overlooked by consumer brands competing in the online space.

When brands invest in “blogger relations,” are they building long term relationships, or just counting RTs? Are they taking away lessons from their Alpha Consumers, or are they just counting bodies in a room and column inches in a blog post?

For measurement to be meaningful, there must be a balance between the quantitative and the qualitative – otherwise, it’s just GIGO (Garbage In, Garbage Out).

5. Online Marketing Gives Way to Inbound Marketing

If you haven’t yet heard of Inbound Marketing, you’re not alone. It’s a new marketing category invented by former VC and Sloan Fellow Brian Halligan, founder of a smart software start-up, Hubspot.   The concept is simple: integrate a company’s social media, web site presence, corporate content and SEO in order to make it easy for prospective customers to find a company online.

With an aggressive marketing campaign and the deployment of Value Added Reseller partnerships with top marketing agencies and consultants (including 4GreenPs), Inbound Marketing is bound to become a common part of the marketing lexicon by year-end.

What do you think? Are  these trend predictions destined to happen or just wishful thinking? Please leave a comment and share your thoughts!

And my apologies for the late posting – as some of you who follow my @OrganicMania twitter stream know, my son was in and out of the hospital throughout January – pushing my blogging schedule down the priority list!

– Lynn

Copyright 2011 4GreenPs

By now, you’ve probably read some marketing and sustainability trend forecasts for 2011. Why another? Because there’s not another one out there exactly like this one!

I’ve grouped the top ten trends into two broad categories: Sustainability/CSR and Online/Social Media.

Part I. Top Sustainability and CSR Trends for 2011:

1.  A re-examination of paper versus online efficiencies. Campaigns to go paperless have been so successful that most people accept as Established Fact that online communications is the greener option than paper. Not so fast! Like so many environmental issues, this one is multi-faceted.  The availability of competitively priced recycled paper stock from Forest Stewardship Council certified forests and both commercial and consumer access to paper recycling facilities has exploded, while the use of alternative energy still comprises just 8% of the total energy consumption in the US. Deciding which way to go– paper or online – requires ever more careful calculations.   Expect the paper industry to make this a rallying cry this year. Domtar Paper’s “Paper Because” campaign, launched at the end of 2010, is likely just the first of many such campaigns by the paper industry to increase public awareness of the environmental benefits of using paper.

2.   Increasing pressure for e-cyclers and electronics manufacturers to support the e-cycling principles espoused by the e-stewards program. Two years ago, my firm worked with a wireless company to review and implement more sustainable practices so that they could credibly market to eco-conscious consumers.   In 2009, few people were aware of the e-stewards program and the Basel Action Network, which work to ensure that e-waste doesn’t end up in landfills.  By some estimates, 70% to 80% of all used electronics parts are shipped by “recyclers” to developing nations. There, children rummage through highly toxic piles of e-waste to extract precious metals.  Thanks to increasing media attention, the pioneering work of  e-stewards, and quiet lobbying by some of the consumer electronics industry’s leaders, U.S. electronics recyclers are cleaning up their act.  A huge sign that this movement will take off in 2011 is a new Consumer Electronics Association statement calling for support of the e-stewards standards.

3. Water conservation, water rights and the “corporate water footprint” will assume the same prominence as the “carbon footprint.”

• Exciting new technologies and products will help both businesses and consumers manage water consumption.
• Expect more retailers, restaurants, and other establishments to follow MOM’s Organic Market’s lead in banning the sale of bottled water.
• Companies that are perceived as “hoarding” finite water resources will come under increasing public scrutiny.

4.  Look for changes in the way natural, organic and other “eco-friendly” “green” products are marketed, due to the upcoming FTC Green Guide regulations. We won’t know the complete details until the final rules are published. However, based on public comments and the draft regulations, these changes seem like sure bets:

• General claims such as “environmentally friendly” will be not be allowed without proper substantiation (really, this has always been best practice anyway!);
• Increasing oversight of renewable sector marketing;
• Stricter regulation of carbon offset claims;
• Closer oversight of third party seals and certifications; and
• Setting baseline standards for use of terms such as “biodegradable.”

5.  Sustainability communications take center stage, pushing away “green marketing.” Due to an odd convergence of forces including tougher green marketing regulations, heightened awareness of the Triple Bottom Line and CSR, increasing pressure for green supply chains, and some very smart marketing by an upstart analyst firm, “sustainability communications” will become as widely recognized a buzzword as “green marketing.”

Perhaps it’s more accurate to call this a wish list, because not all of these trends will be completely implemented this year. But their time is coming closer. Whether it’s this year, next year, or the year after, the converging forces of sustainability, transparency, and online communications will make my top 10 a reality…some day.

What do you think? Leave a comment and share your thoughts!…And please check out Part 2 of this post: Top Online / Social Media Marketing Trends for Sustainable Brands.

– Lynn Anne Miller

Copyright 2011 4GreenPs

Lynn Anne Miller is the CEO of 4GreenPs, Strategic Marketing for Sustainable Brands. She’s also the recipient of the first Shorty Award for Best Green Content on Twitter for her work with @GreenMoms and was named a Nielsen Media “Power Mom” for her personal blog, OrganicMania.com.  She serves on the Board of the Independent PR Alliance (IPRA), a section of the National Capital Chapter of the Public Relations Society of America.

4GreenPs  connects green brands with mainstream consumers and helps mainstream brands go green with a full range of  CSR and sustainability communications services. Want to talk about how we can help you? Contact lynn at 4greenps dot com.